Understanding sizing is critical to successful schoolwear. Modern children come in all shapes and sizes and we have built a database of over 250,000 real measurements. When parents register, they measure their children and enter these details into their account.  Combined with the detailed dimensions of all of our products, our algorithm is then able to accurately recommend the best fit for now and in a year’s time for each garment they require. This means parents don’t need to attend fit days or shop appointments, with 94% of orders fitting first time.