Limitless is the #1 sportswear brand in UK independent schools. Designed to empower young people, we deliver a broad range of high performance, inclusive school sports kit with comfort and style, inspiring everyone to keep being active, healthy and happy.

As part of our drive to understand why young people stop participating in sport and how the right kit can help, Limitless partnered with the Youth Sport Trust in 2021 to conduct a detailed research project across independent schools looking at sports participation, the drivers and barriers.

The research showed many trends and patterns which are reflected in the state school sector. There is a significant drop off in participation for girls after puberty. In the drivers for participation, having fun and being healthy were stronger motivators for girls than winning. Girls are less happy with the amount of physical activity they do than boys but they understand the importance of physical activity.

Limitless now:

·       Ensures garments can be cross-sport and not overtly gendered by design

·       Offers girls choice between shorts, skorts, and leggings

·       Takes into account physiological differences between boys and girls, including considering menstruation when choosing kit colour, and providing a sports bra as a standard piece of sports kit

Our mission is to encourage every young person to stay active, healthy and happy. Please see our video below.